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2016 Safeway Holiday Fundraising Campaign
November 29, 2016 - December 31, 2016
In support of Food Banks throughout Western Canada
- Donate $2 and receive 5 AIR MILES Reward Miles
- Cashiers will invite customers to make a $2 donation in support of local Food Banks to receive 5 AIR MILES reward miles (max 20 AIR MILES per transaction.)
- Funds will be distributed to local food banks via Safeway gift cards at the end of the campaign in the communities they were collected in.
- Corporate Donation: Sobeys Inc. will donate $1 for every donation made by customers
- To a maximum of $150,000 for Western Canada.
- Number of donations will be tracked in each market at the end of the campaign and distributed accordingly to ensure funds are donated in large and smaller markets.
- The corporate contribution will also be in the form of gift cards.