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2016 Safeway Holiday Fundraising Campaign

November 29, 2016 - December 31, 2016

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In support of Food Banks throughout Western Canada

  • Donate $2 and receive 5 AIR MILES Reward Miles
    • Cashiers will invite customers to make a $2 donation in support of local Food Banks to receive 5 AIR MILES reward miles (max 20 AIR MILES per transaction.)
    • Funds will be distributed to local food banks via Safeway gift cards at the end of the campaign in the communities they were collected in.
  • Corporate Donation: Sobeys Inc. will donate $1 for every donation made by customers
    • To a maximum of $150,000 for Western Canada.
    • Number of donations will be tracked in each market at the end of the campaign and distributed accordingly to ensure funds are donated in large and smaller markets.
    • The corporate contribution will also be in the form of gift cards.


November 29, 2016
December 31, 2016
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